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Trusted by Global & Africa-Facing Brands

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Transform Field Operations Across Africa with AI-Powered SFA Software

Complete Field Activity Visibility Across Markets

  • GPS-based check-ins with selfie attendance to eliminate ghost visits and fake sales across Nigeria, Kenya, Ghana
  • Track every outlet visit, order, and collection activity in real-time from head office to the last mile
  • Monitor SKU-level ordering, scheme execution, and payment collection across distributors and retailers

Intelligent Route Planning for Maximum Coverage

  • Plan optimized beats and routes across diverse African regions
  • Design data-driven territories based on outlet density, sales potential, and local market dynamics
  • Improve visit adherence and coverage efficiency across vast territories

Smart Order Booking

  • Mobile order capture works seamlessly offline in low-connectivity rural areas—auto-syncs when connected
  • AI-powered SKU recommendations based on outlet purchase history, inventory levels, and trending products
  • Instant scheme validation prevents revenue leakage and ensures promotional compliance across territories

Real-Time Performance Dashboards & Analytics

  • Live dashboards show daily sales, outlet coverage, SKU performance across regions
  • Compare performance across Nigeria vs Kenya, urban vs rural, modern trade vs traditional kiosks
  • Predictive analytics identify at-risk outlets, forecast demand spikes, and spot white-space opportunities

Why Growing Brands Prefer PepUpSales?

PepUpSales brings together field teams, distributors, retailers, and channel partners on a single platform, helping brands improve execution, increase distribution control, and respond faster to changing market demands.

AI That Drives Smarter Execution

Transform everyday field data into clear, actionable direction for your teams. From real-time scheme visibility and order history to instant distributor alerts and channel partner engagement, PepUpSales helps improve productivity and drive better outcomes at every outlet, without waiting for a Monday morning report.

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Unified Sales & Distribution Ecosystem

Switch from disconnected tools to a platform that connects field sales execution, distributor operations, retail engagement, and channel loyalty. PepUpSales creates a seamless flow of information across your entire route-to-market network, enabling better coordination and faster decision-making at every level.

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Complete Visibility Across Your Market

Get a single, real-time view of field activity, distributor performance, secondary sales, and channel partner engagement. With all critical data in one place, leaders can quickly identify opportunities, address gaps, and make informed decisions with confidence across every market and sales channel.

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Enterprise-Ready Integrations

Integrate effortlessly with your existing ERP, CRM, accounting, and business applications to eliminate data silos and manual synchronization. PepUpSales ensures information flows seamlessly across systems, enabling faster processes, improved accuracy, and a unified view of your sales and distribution operations.

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What Growth Looks Like with PepUpSales Software

Delivering Impact • Powering Sales • Expanding Reach

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What Our Customers Say

Expanded Market Coverage

We needed tools to help our sales team expand outlet coverage efficiently while automating our sales and distribution network. With PepUpSales’ routing and SFA solutions, we’ve significantly increased our coverage over a long-term partnership of nearly a decade. The platform performs reliably even in remote areas with poor connectivity. It has been a great experience working with the PepUpSales team.

Vivek Gautam

CMO, Amrit Foods

Case Study →
amrit food

100% DMS Coverage

With a network of 2000+ distributors across India, our DMS now delivers 100% coverage, giving us complete visibility and powerful data insights to drive nationwide sales. The team and product handled large-scale rollouts, including SAP integration, seamlessly and without major challenges. Kudos to the team for their outstanding performance.

Shailesh kudu

Sr. Manager IT, FDC Pharma

Case Study →
fdc

Trusted Tech Partnership

I’ve seen PepUpSales evolve from a SFA system into a robust, fully integrated platform. The team has built something that covers everything from sales tracking to route optimization to influencer management to loyalty and even our server management, with continuous improvements and a consultative approach.

Vishal Lad

Sr. Manager IT, myTVS

Case Study →
myTVS

End-to-End Digitisation

We wanted to provide one of the best applications to our distributors and sales teams, so we partnered with PepUpSales for end-to-end solutions, including DMS and SFA with deep reporting insights. The PepUpSales team is helpful, sincere, and hardworking, always ready to provide support. We are happy with the overall performance and believe we’ve chosen the right partner.

Jigar Ravaria

Director, Beauty Garage

Case Study →
Beauty Garage

30% Higher Coverage

Ease of use was our top priority, and PepUpSales delivered. We rolled it out across India seamlessly. Our sales team now moves faster, works with greater confidence, and we’ve seen a 30% increase in effective coverage.

Mansur Saiyad

Head HR, Energy Beverages Pvt. Ltd. (Clear Pani)

Case Study →
Clear Pani

End-to-End Digitisation

Before PepUpSales, we tried a few solutions, but none really fit the way our industry works. Either the system was too complex or the support wasn’t reliable. With PepUpSales, things finally clicked. The platform is easy to use, our team adapted quickly, and the support has been consistent whenever we needed it. It’s been a long-term, dependable solution for us.

Gourav Jain

Director, Marvel Tea

Case Study →
Marvel Tea

Retail Execution Excellence

PepUpSales provided us with a strong visual merchandising and retail execution solution. Their multi-industry experience helped bring in best practices that gave our sales and merchandising teams a clear edge in the market. The team has been highly supportive throughout.

Jyoti Sahu

Head Sales Development, Pernod Ricard

Case Study →
Pernod Ricard

Real-Time Sales Visibility

PepUpSales has helped us bring more structure and visibility into our sales operations. Our team now tracks field activities more efficiently, and decision-making has become faster with real-time data. The platform is simple to use, and the support team has been consistently dependable.

Fhirnaz Ahamed

Group Head IT, Rayyan

Case Study →
Rayyan

Greater Sales Control

We were looking for a solution that could bring more clarity and control to our sales operations. With PepUpSales, we now have better visibility into field activities and improved coordination across the team. The platform is easy to use, and the support has been consistent throughout our journey.

Jitin Ajith Kumar

Head of Marketing, Mohammed Fakhroo & Bros

Case Study →
Mohammed Fakhroo & Bros

Channel Growth Partner

PepUpSales has played a key role in strengthening our channel development through reliable service and consistent support. Our sales team now operates more efficiently with an easy-to-use field app, while we have complete visibility across all dealer activities. The team’s support has been exceptional throughout.

Adwait Singh Chaudhari

Head Channel Development, Yokohama

Case Study →
Yokohama

Frequently Asked Questions

What is sales force automation software in Africa? +

Sales force automation software in Africa helps businesses manage field sales operations, track sales activities, automate order booking, and improve visibility across markets like Nigeria, Kenya, and other regions.

What are the benefits of using SFA Software in Africa? +

Key benefits include 15-25% improved outlet coverage, elimination of ghost visits through GPS tracking, faster order processing, better route optimization saving fuel costs, real-time field visibility, reduced revenue leakage, and data-driven decision making.

How does sales force automation work in areas with poor internet connectivity? +

PepUpSales is an AI-powered field sales tracking system built with offline-first technology specifically for African markets. Sales reps can capture orders, record visits, take payments, and update stock levels without internet connection. All data automatically syncs to the central system once connectivity returns.

Which industries benefit most from Distributor Management Software in Africa? +

FMCG companies, beverage distributors, consumer goods manufacturers, pharmaceutical companies, and agricultural input suppliers see the highest impact. Any business running field sales teams across traditional trade in Tanzania, Zimbabwe, Kenya, Ghana, or South Africa benefits significantly.

How does AI improve sales force automation for Nigeria, Kenya and South Africa? +

AI powers smart SKU recommendations, predicts optimal visit frequencies, identifies at-risk customers, forecasts demand to prevent stockouts, and suggests the best routes. This helps sales reps work smarter and managers make better decisions.

What is van sales automation software Africa and how does it work? +

Van sales automation app Africa helps businesses manage direct store delivery operations by enabling sales reps to sell, invoice, and collect payments directly from vans in the field. It supports real-time inventory tracking, route planning, and offline order processing, making it ideal for FMCG and distribution businesses operating across remote and low-connectivity regions in Africa.

Can PepUpSales handle both modern trade and traditional trade? +

Absolutely. PepUpSales is a Route to Market platform that manages modern trade accounts with formal processes while handling thousands of small traditional outlets, kiosks, dukas, spaza shops, with simplified workflows for informal retail across Africa.

Take a closer look at how PepUpSales Can Help Your Company Grow Faster.

Reach Us At

India

India

Plot No 657, Udyog Vihar Phase 5, Gurgaon, 122016, Delhi NCR, India

Dubai

Dubai

2nd Floor, Sheikha Noora Tower, Barsha Heights, Dubai, United Arab Emirates

Saudi Arabia

Saudi Arabia

Levels 13, Al Faisaliah Tower King Fahad Road, Olaya, Riyadh 12212, Saudi Arabia

Thailand

Thailand

Level 20, S-Metro Building 725 Sukhumvit Rd, Khlong Tan Nuea, Bangkok 10110, Thailand

Indonesia

Indonesia

Plaza Indonesia, Level 5 Unit E021AB, Daerah Khusus Ibukota Jakarta 10350, Indonesia

Kenya

Kenya

Highway Heights, 15th Floor Marcus Garvey Rd, Nairobi, 00100, Kenya

Zimbabwe

Zimbabwe

South Wing, 2nd Floor, Salamaat Building, Bulawayo, 00263, Zimbabwe

Tanzania

Tanzania

7th Floor Tanzanite Park New, 14107 Bagamoyo Rd, Dar es Salaam, Tanzania

Nigeria

Nigeria

16 Idowu Martins St, Victoria Island, Lagos 124774, Lagos, Nigeria

Myanmar

Myanmar

Level 3, Building M5, Kandawgyi Yeik Mon Complex, 11221, Myanmar

Follow Us At
PepUp Innovations Pvt. Ltd.

Noida:

4th Floor, Tower-1,
Okaya Business Centre,
Sector 62, Noida,
Uttar Pradesh - 201305

Gurugram:

Plot No 657, Udyog Vihar Phase 5,
Gurgaon, Delhi NCR,
India - 122016

+91-7042295970

sales@pepupsales.com